Best Innovation in IR - New for 2021

IR Principles

Please note that for all awards categories, companies need to emphasise how they have successfully addressed the following IR principles:

  • Having an equity story and investment case that are clearly communicated across all stakeholders and deliver long-term value creation
  • Helping investors, analysts and others to understand the growth and value drivers of a company, such that there is a fair and orderly market in its shares
  • Meeting or exceeding all regulatory requirements around disclosure and focusing on greater transparency of information both internally and externally

Award Description

Investor relations can sometimes be viewed as quite archaic in terms of its processes.Things are done a certain way simply because they have always been done that way. March last year saw a shock to the system like never before, personally and professionally. Covid turned our worlds upside down and we had to adapt and adapt quickly…as Plato wrote “our need will be the real creator”.

With this category, the Society is seeking examples of innovation, transformation, and modernisation which have taken place over the last 12-18 months.

The objective of this Award is to recognise and encourage continuous development and improvement in our industry. Whilst there can only be one winner in each category, all those that enter will demonstrate a commitment to driving the importance, efficiency and effectiveness of the profession, and in turn hopefully attract a new generation of diverse talent.

AWARD CRITERIA

In sharing your example of innovation, please provide as much detail as you can on each of the following stages:

  • Discovery – what triggered the idea, was it a problem to be solved or an opportunity to be captured?
  • Evaluation – what research was completed to facilitate the development of the idea and test its feasibility, how and who was it discussed with, how was it tested and how was it evaluated (internally and externally)?
  • Execution - provide an indication of the time, money, process and resources involved to make the innovation happen.
  • Effectiveness – provide an indication of how the effectiveness of the innovation was/is being assessed.

The list below includes, but is not limited to, areas that could be highlighted:

External communications and engagement

  • Website design/navigation/user experience
  • Reporting (annual report, sustainability report, strategic report)
  • Access to company information
  • Capital markets events
  • Engagement/access

Internal development and processes

  • Building the profile of IR with the Board
  • Collaboration with other departments - strategy, sustainability, co sec, finance, etc.
  • Team development/skillset

Insight and Intelligence

  • Development of metrics to assist with valuation
  • Use of market intelligence
  • Investor targeting
  • Guidance

Technology

  • Adoption of new technology (internally or externally)
  • Back end/front end IR programme improvements

Provide any links to relevant material to support your submission and evidence success.

Please note Small-cap, Mid-cap and Large-cap criteria will be comparable to FTSE 100, 250 and Small-cap/AIM market cap sizes as at March 30, 2021.

International

Q4

Q4 is a leading global provider of cloud-based investor relations, with the mission of partnering with customers to achieve their strategic IR objectives. With best-in-class customer experience and an innovative suite of IR technology, Q4 is a trusted partner to over 2,300 of the world’s largest brands. Our comprehensive portfolio of IR communications and intelligence solutions, supported by an industry-leading customer experience model, empowers listed companies to build impactful and strategic IR programs. Q4 has offices in London, Copenhagen, New York, and Toronto. To learn more, visit: www.q4inc.com

Sponsor

Q4
Q4

Winner

BASF

BASF

The judges felt that BASF made excellent use of social media in their communications and had clearly worked hard on their multi-channel approach. The use of digital has continued to evolve with the company positioning more key information, such as strategy, upfront and making greater use of video and images.

Shortlist

BASF
BASF

Valmet
Valmet

Small Cap & AIM

BRR Media

BRR Media helps companies and IR professionals to create engaging live-streamed and pre-recorded content for online audiences. Using our leading production capabilities for onsite or remote

production, as well as our platform, companies communicate directly with the sell-side and investors rapidly and globally.

We produce a broad range of events, including executive video interviews, results or capital markets day presentations with synchronised slides, live interactive online or hybrid AGMs and shareholder

briefings, self-produced videos and corporate/brand/product videos.

The content is managed via our proprietary platform, which is easily integrated into client websites. The content can also be distributed to investors directly across numerous relevant third

party media partner channels and platforms. We capture data and provide post-event feedback and analytics to clients.

BRR Media specialises in critical investor relations events, requiring swift mobilisation of production teams, reliable execution, operation within strict security and confidentiality parameters as

well as rapid turnaround times.

Contact us via www.brrmedia.co.uk or 020 3435 7010 to see how we can help to broadcast your equity story and for further information.

Sponsor

BRR Media
BRR Media

Winner

Henry Boot

Henry Boot

Henry Boot made great use of video and adopted a thoughtful strategy towards social media which embraced their stakeholders. The judges particularly liked the financial performance section of the website and the good use of graphics throughout.

Shortlist

Halfords
Jones & Palmer

Henry Boot
Henry Boot

Trifast
Jones & Palmer

FTSE 100

Winner

Vodafone Group

Vodafone Group

Investis Digital

The judges agreed that Vodafone had fully embraced digital in its communications strategy. The presentation of information and materials on the investor relations section of the website was well executed, with clear links to other parts of the corporate website, and good use was made of images and graphics. Vodafone also did a great job of targeting different stakeholders through social media.

Shortlist

British Land
Investis Digital

Royal Dutch Shell
Royal Dutch Shell

Vodafone Group
Investis Digital