Best Annual Report

Best practice annual reports clearly articulate how the business differentiates itself and provide a ‘shop window’ into the company and its culture. Best-in-class annual reports tell a holistic story that demonstrates the business model and strategy – what the company does and how it does it – whilst evidencing the strength of the leadership team, governance of the business and broader social purpose.

Best practice reporting includes transparency on any challenges faced as well as successes during the year. The report should also illustrate the business' ability to contribute, or enable others to contribute, to sustainable growth. Done well, the annual report should be relevant, granular and consistent and helping to shape your reputation and build confidence with investors.

Overall, judges are looking for evidence of an innovative and effective annual report that plays an integral part in the communication of the strategy and investment proposition of a company. It should provide a sense of the purpose, culture and identity of your organisation. Judges will also be looking for evidence of clear and concise communications, consideration of key stakeholders’ needs and how these are met through both your report and the digital expression of it.