Best annual report

IR Principles

Please note that for all awards categories, companies need to emphasise how they have successfully addressed the following IR principles:

  • Having an equity story and investment case that are clearly communicated across all stakeholders and deliver long-term value creation
  • Helping investors, analysts and others to understand the growth and value drivers of a company, such that there is a fair and orderly market in its shares
  • Meeting or exceeding all regulatory requirements around disclosure and focusing on greater transparency of information both internally and externally

Award Description

Once a year, the Annual Report provides an invaluable opportunity to tell your company’s unique investment story and engage with your investors and other stakeholders.

Best practice annual reports clearly articulate how the business differentiates itself and provides a ‘shop window’ into the company and its culture. Best-in-class annual reports tell a holistic story that clearly demonstrates the effectiveness of both the business model and strategy, whilst evidencing the strength of the leadership team, governance of the business and broader social purpose. The report should also illustrate the business’ ability to contribute, or enable others to contribute, to sustainable development. Done well, the annual report can shape your reputation and build confidence with investors.

Overall, judges are looking for evidence of an innovative and effective annual report that plays an integral part in the communication of the strategy and investment proposition of
a company. It should provide a sense of the purpose, culture and identity of your organisation. Judges will also be looking for evidence of clear and concise communications, consideration of key stakeholders’ needs and how these are met through both your report and the digital expression of it.

Some best practice considerations for the annual report could include, but are not limited to:

  • A forward-looking, engaging, concise and entity-specific report
  • Connectivity of information providing a holistic view of the business
  • Clear links between strategy, KPIs, risk and remuneration
  • An investment proposition that explains the growth drivers that promote long-term value
  • The report should be fair, balanced and understandable
  • The report should also highlight a clear road map for transitioning to a sustainable future and any risks associated with delays in doing so
  • The governance report should illustrate how governance was applied during the year to relevant decisions and topics discussed in the strategic report

International

Invicomm

At Invicomm, strategic brand design and communication is at the core of what we do. We help clients achieve their business strategy by targeted creative communications which are under-pinned by relevant and robust planning and research. We always take a collaborative approach with clients and won’t start on a project until we fully understand your objectives.

As a team of people in London and Cape Town we’ve spent years crafting messages and telling stories in their purest form by understanding what makes brands, companies and consumers tick. We’re many things – graphic designers, brand strategists, writers, researchers and project managers. Within these differences we are unified in our attitude towards an ethos that creates sublime ideas and outstanding delivery.

We’re channel neutral and can communicate your story using a number of creative solutions, whether through traditional websites, corporate reports and presentations, or by using new technologies such as animation, 3D motion or other enhanced digital applications.

Find out more on how Invicomm can create value with your stakeholder communications. www.invicomm.com

Sponsor

Invicomm
Invicomm

Winner

Polymetal

Polymetal

Instinctif Partners

The judges felt Polymetal had produced a clear, concise, and understandable Annual Report, which embraced best practice considerations. Pages that were highlighted as being excellent included those detailing what the company does, the strategy, the business model and the key performance indicators, alongside well laid out information on corporate governance. The company had also clearly articulated how sustainability is embedded in the company’s operations and supplemented this with examples further on in the report which addressed areas such as stakeholder engagement.

Shortlist

Adecco
Black Sun

DP World
DP World

Polymetal
Instinctif Partners

QNB
FleishmanHillard Fishburn

Small Cap & AIM

Invicomm

At Invicomm, strategic brand design and communication is at the core of what we do. We help clients achieve their business strategy by targeted creative communications which are under-pinned by relevant and robust planning and research. We always take a collaborative approach with clients and won’t start on a project until we fully understand your objectives.

As a team of people in London and Cape Town we’ve spent years crafting messages and telling stories in their purest form by understanding what makes brands, companies and consumers tick. We’re many things – graphic designers, brand strategists, writers, researchers and project managers. Within these differences we are unified in our attitude towards an ethos that creates sublime ideas and outstanding delivery.

We’re channel neutral and can communicate your story using a number of creative solutions, whether through traditional websites, corporate reports and presentations, or by using new technologies such as animation, 3D motion or other enhanced digital applications.

Find out more on how Invicomm can create value with your stakeholder communications. www.invicomm.com

Sponsor

Invicomm
Invicomm

Winner

Naked Wines

Naked Wines

Friend Studio

The judges felt Naked Wines delivered an excellent annual report, which clearly articulated its purpose and business model, and the merits of the investment case. Linkages between the business model and value chain, and the remuneration report and strategy were praised, as were the powerful insights into the company’s supply chain. The judges also enjoyed the engaging design and delivery of the report.

Shortlist

Henry Boot
Jones & Palmer

Naked Wines
Friend Studio

NMCN
Jones & Palmer

Trifast
Jones & Palmer

Watkin Jones
Lyonsbennett

FTSE 250

Euronext Corporate Services

Euronext Corporate Services utilises the experience of the leading pan-European market infrastructure and the deep understanding of IR professionals’ needs to offer a suite of cutting-edge solutions and tailor-made advisory services. Focussing on the most critical needs of companies, Euronext Corporate Services supports in areas such as increasing their visibility, enhancing the impact of their communication, understanding financial markets, increasing investor engagement and improving governance.

corporateservices@euronext.com
corporateservices.euronext.com

Winner

Derwent London

Derwent London

MerchantCantos

Derwent’s annual report was highlighted as a strong example of best practice in reporting. The judges praised the clear statements of purpose, culture and values in the opening pages, which were reflected throughout the report. Sections on strategy, market dynamics, key performance indicators and risks were highlighted as being excellent, and the judges liked the clean and simple layout of the financials.

Commended

Babcock

Babcock

Black Sun

In the FTSE250 category, the judges also highly commended Babcock for articulating a complicated business model and delivering good sections, including those covering risks, governance, diversity and the gender pay gap, and COVID-19. The judges recognised the challenges for this business and look forward to seeing further progress with the annual report in future years.

Shortlist

Babcock
Black Sun

Derwent
MerchantCantos

Great Portland Estates
Radley Yeldar

Hammerson
Black Sun

JLEN Environmental Assets Group
Lyonsbennett

Provident Financial
Design Portfolio

FTSE 100

Euronext Corporate Services

Euronext Corporate Services utilises the experience of the leading pan-European market infrastructure and the deep understanding of IR professionals’ needs to offer a suite of cutting-edge solutions and tailor-made advisory services. Focussing on the most critical needs of companies, Euronext Corporate Services supports in areas such as increasing their visibility, enhancing the impact of their communication, understanding financial markets, increasing investor engagement and improving governance.

corporateservices@euronext.com
corporateservices.euronext.com

Winner

Taylor Wimpey

Taylor Wimpey

Black Sun

In the FTSE100 Best Annual Report category the judges felt there had been a notable improvement in the overall standard of shortlisted entries this year. Taylor Wimpey stood out for going above and beyond its peers and setting out clearly the factors that are important to the business. It was noted by the judges that this company had been on a journey in recent years and this year had delivered an outstanding Annual Report. In particular, the judges liked the simple and effective explanation of the investment case, the section on stakeholder reporting, the comparison of progress against strategic goals and the Q&A with the new Chair.

Shortlist

Anglo American
Salter Baxter

Johnson Matthey
Johnson Matthey

Severn Trent
Luminous

Taylor Wimpey
Black Sun

United Utilities
Jones & Palmer

Vodafone
Radley Yeldar