Most effective overall communication of company investment proposition
The judging panel was looking for evidence of clear and concise communication of an investment proposition. They considered the channels used and consistency of messaging, as well as transparency around material issues. The investment proposition should be supported by linkages to strategy, business model, sustainability and risk. It should also highlight the company’s market position and differentiating, competitive advantages. Investors should be presented with adequate information to give context to the investment proposition as well as sufficient detail around current performance and future prospects. Key to the communications highlighted will be demonstrating the innovative approaches which have been developed to effectively meet investor needs.